FOR IMMEDIATE RELEASE
Monday, September 17, 2018

Meredith Downey
Director of Marketing & Education
(859) 276-6793
mdowney@toba.org

TOBA Announces Flair as Marketing Partner

LEXINGTON, Ky. – The Thoroughbred Owners and Breeders Association announced today that FLAIR Equine Nasal Strips will continue as a marketing partner of TOBA.
“TOBA is excited to continue our partnership with FLAIR,” said TOBA president Dan Metzger. “We share with them the same interests and goals in protecting the safety and well-being of our equine athletes.”

“Flair is pleased to be a continuing partner with TOBA,” said Flair CEO and president Jim Chiapetta. “We recognize TOBA’s role in protecting the breed, horses at the track, as well as working to ensure they are well suited for productive careers after leaving the track. Flair’s mission aligns with TOBA in protecting the health of racing athletes and driving integrity within the racing industry to bring new fans and participants to the sport for many years to come.”

About Flair, LLC
Flair LLC is dedicated to evidence-based products for health, welfare and performance of horses. Based in Minnesota, Flair LLC is the maker of FLAIR® Equine Nasal Strips. Developed by veterinarians, FLAIR Strips are drug-free, self-adhesive nasal strips that support horses’ nasal passages and promote optimum respiratory health of equine athletes at every level of competition. More than eight clinical studies have been conducted on FLAIR Strips at leading equine research centers. The Strips are clinically proven to: make breathing easier, reduce fatigue, conserve energy, quicken recovery, and reduce lung bleeding. For more information about FLAIR Strips, please visit http://www.flairstrips.com.
About TOBA
TOBA, based in Lexington, Ky., was formed in 1961 and is a national trade organization of leading Thoroughbred owners and breeders. TOBA’s mission is to improve the economics, integrity and pleasure of the sport on behalf of Thoroughbred owners and breeders. Projects managed by TOBA include the American Graded Stakes Committee, Claiming Crown, Ownership Seminars, Breeding, Conformation & Pedigree Clinics, TOBA Owners Concierge, OwnerView and the Sales Integrity Program. TOBA provides international representation for U.S. owners and breeders on the International Grading and Race Planning Advisory Committee, International Cataloguing Standards Committee and International Thoroughbred Breeders Federation. Thoroughbred Charities of America (TCA) is the charitable arm of TOBA. TOBA Media Properties, a subsidiary of TOBA, owns The Horse magazine, Eclipse Press and is co-owner of BloodHorse LLC. TOBA is represented on the board of directors of the National Thoroughbred Racing Association and the Racing Medication and Testing Consortium as founding members.