FOR IMMEDIATE RELEASE
Monday, May 29, 2017
Meredith Downey Joins TOBA as Director of Marketing and Education; Aly Kirchner Named Director of Membership/Owners Concierge
LEXINGTON, Ky. – The Thoroughbred Owners and Breeders Association has named Meredith Downey as Director of Marketing and Education and Aly Kirchner as Director of Membership/ Owners Concierge.
Downey is a University of Kentucky graduate who comes to TOBA after spending the past six years in the hospitality and tourism industry, most recently working as the marketing manager at The Woodford Inn.
“As a born-and-raised Kentuckian, the horse industry has played a backdrop to many experiences in my life,” Downey said. “I look forward to combining my background of event planning and marketing with TOBA’s ongoing mission to improve the economics, integrity and pleasure of the sport on behalf of owners and breeders.”
Downey will be responsible for the continued development of the association’s marketing and communications, as well as planning and implementing the association’s seminars, clinics and special events. Her background and expertise includes long-term event planning, community development and marketing skills.
Kirchner, a graduate of the University of New Hampshire, joined the TOBA staff in 2015 as the director of marketing and membership after working at several leading central Kentucky Thoroughbred farms and sales agencies, as well as Top Marketing Group. In the new position, she will be responsible for the development and service of TOBA’s membership, as well as the daily management of the TOBA Owners Concierge.