FOR IMMEDIATE RELEASE
Monday, November 24, 2025
TOBA Names Lauren Biddle as Director of Marketing & Education
LEXINGTON, Ky. – The Thoroughbred Owners and Breeders Association (TOBA) announced today the appointment of Lauren Biddle as its new Director of Marketing & Education. In this strategic role, she will lead TOBA’s efforts to amplify its mission, deepen member engagement, and highlight the rich heritage of the Thoroughbred industry. Lauren brings to TOBA a track record of leadership in marketing, community development, and association management. A graduate of the University of Kentucky with a B.A. in Journalism and a minor in Community Leadership Development, she has built a career around storytelling, partnership building, and organizational growth.
Her most recent role was as Executive Director of the Public Media Business Association, where she oversaw branding, stakeholder engagement, and strategic communications. Prior to that, Lauren served as Executive Director of the Paris-Bourbon County Chamber of Commerce, where she led membership expansion, elevated community-wide marketing initiatives, and strengthened media partnerships. She also spearheaded the development of the Legends of Bourbon County Thoroughbred Fund—a 501c3 nonprofit organization aimed at promoting the Bourbon County, Ky. Thoroughbred industry through tourism initiatives such as public art exhibits, festivals, and 5k races on local horse farms.
Lauren is a distinguished alumna of the U.S. Chamber of Commerce Institute for Organization Management, earning the IOM designation, which underscores her commitment to excellence in association leadership and governance.
“Growing up in Central Kentucky, I’ve seen firsthand how the history and passion of this region shape the Thoroughbred industry,” Lauren said. “I am honored to step into this position with TOBA, where I can help tell the stories of the breeders, the owners, and the people behind the horses. My goal is to bridge tradition and innovation—through education, marketing, and community—to strengthen TOBA’s impact across the industry.”
“We are very excited to welcome Lauren to our team, as her experience and enthusiasm will enhance our educational programs and brand presence throughout our sport,” said TOBA president Dan Metzger. “Lauren’s past success will also help expand TOBA’s member engagement and strategic partnerships with all industry stakeholders, including our corporate partners.”
The Thoroughbred Owners and Breeders Association (TOBA), based in Lexington, Ky., was formed in 1961 and is a national trade organization of leading Thoroughbred owners and breeders. TOBA’s mission is to improve the economics, integrity and pleasure of the sport on behalf of Thoroughbred owners and breeders. Projects managed by TOBA include the American Graded Stakes Committee, Claiming Crown, Ownership Seminars, Breeding, Conformation & Pedigree Clinics, US-Bred, OwnerView and the Sales Integrity Program. TOBA provides international representation for U.S. owners and breeders on the International Grading and Race Planning Advisory Committee, International Cataloguing Standards Committee, and International Thoroughbred Breeders Federation. Thoroughbred Charities of America (TCA) is the charitable arm of TOBA. TOBA Media Properties, a subsidiary of TOBA, is the co-owner of BloodHorse LLC. TOBA is represented on the board of directors of the National Thoroughbred Racing Association and the Racing Medication and Testing Consortium as founding members.
Contact: Lauren Biddle
Director of Marketing & Education
(859) 276-6793
lauren@toba.org
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